J.J. Abrams is tacking the teaser trailer for Star Trek onto the front of his monster movie Cloverfield, which opens in three weeks. The whole thing smells wanky. Does Cloverfield really need any more buzz to get people to go see it? Why not just film a better ending to Abrams' Alias series and tack that on as well, plus throw in some Abrams-helmed Felicity reunion footage in order to make every multiplex a JJ wankfest? Also, to add insult to injury, he's already shown the trailer to his Cloverfield director-buddy Matt Reeves, who can't stop gushing about it.
"I think it's amazing, and it looks pretty incredible" Reeves managed to blurt out while wiping the excess Jergen's lotion from his hands in mid-strokefest. "I was like 'Wow!' Just the scope of it, the scale of it, you just look at it and it's so elegantly done." You mean, you like the thing?
The real question is whether further Cloverfield pre-release frenzy could actually backfire. It has more buzz than Snakes on a Plane, and we know how that turned out. Seems like Abrams is trying to make Star Trek fans go see his movie in an effort to pad the box office. Why not just release the trailer to the nets to the rabid fans who have been speculating about the size and shape of Zachary Quinto's Vulcan ears for months now? Don't make 'em pay for it. Better yet, put it on television during the Super Bowl, or during a very special airing of Andromeda on the Sci Fi Channel. Or you can put it up on the web for all to see. In fact, the phone lines are open here at io9, so give us a jingle. That way it can be seen the way it was meant to be: for free.
Of course, this might all become moot when it hits the webs .05413 seconds after its first showing.
'Cloverfield' director starry-eyed over 'Trek' trailer, footage [MTV Movies Blog]