William Gibson Suspects io9 Is the Invention of One of His Characters

William Gibson likes us! Or at least he makes cryptic comments about us! Gibson writes on his blog:

If Hubertus Bigend wanted to get into "science fiction" (whatever that means in 2008) it might look a lot like io9.
For those who have not yet read Gibson's superlative Pattern Recognition and Spook Country, Bigend is a viral marketing fiend who founds a Wired-esque magazine called Node. We are pleased to be considered the creation of a fictional character who founds a fictional magazine in the near future (or perhaps, as many commenters noted below, in the near past). [William Gibson]