I think there are a great many people who would like him to "jump" into the path of a moving lightsaber... but that may just be me.

Absurd! Please let this trend die immediately. Hayden looks so dorky jumping around in an ad we're already familiar with ...

DO NOT WANT

reminds me of the new sponsored public service announcements they have at theaters for turning off cell phones

So Jumper is actually going to be a B-Movie comedy? Along the lines of Stay Tuned?

Good to know; now I don't have to see it.

Ugh I saw this ad last night... Stupid disgusting horrible...

What's worse is it feels totally tacked on, despite the integrated nature of the ad.

And even worse is the ad company will tell their customers that the ad works becuase look people are talking about it...

NO IT DOES NOT, I really don't want to see a movie that has to promote itself in this manner.. I imagine the marketing ties during the movie will be EVEN WORSE!

Hey don't knock it. At least it's creative, if not enjoyably creative.

Stupid

It's an ad for a movie, for windows, for a computer company, for a musician, for a video game for a clothing line. All in 90 seconds.

We've reached the commercial singularity.

@shudderstep: She is a Tennis player But I guess there is a musician in there somewhere.. My brain buttoned up the hatches and stopped receiving information before that came up...

Figures.

If Hayden Christensen ever became a superhero, he would be the one named after a women's garment.

[Now picturing Hayden Christensen popping up in different photos ala Tourist Guy]

Thanks.

People love crossovers, don't they? So maybe it'll work in advertising.

It's not just television, though.

Recently, I've seen print ads like this popping up all over the Bay Area, in which two products which share a target audience split a billboard, and interact in some way. For example, the top half of the sign might have a bottle of Irish Cream, tipped over and dripping booze all over a diamond tennis bracelet in the bottom half.

These would be much more amusing if they mashed up something real with something imaginary. For example:

A wedding season ad, split in two. On one side, a huge diamonds from Debeers, and the caption, "She said yes!" On the other, "She said no!" and a six-pack of Pan Galactic Gargle blasters, now available in ready-to-drink cans.

On one side, the AT&T Death Star. On the other, the Imperial Death Star.

On one side, the Deep Ones-esque little guy from the Cloverleaf trailer. On the other side, Trojan condoms. "Because you never really know where he's been."

Share your own product advertising mashup ideas?

I read the book Jumper and liked it. But if this ad is any indication of the market they are targeting the movie at, I'll pass. My head is still swirling. Eeeek.

Yeah... it would have been good if it were a clip from the movie and the character could jump to places he saw being filmed on TV.. but that was pretty dumb. It was obvious that they really wanted to show that HP commercial.

@ikibalam: There's one that's about six months or so old. A razor company and Newcastle Brown Ale share a 'smooth' theme.

I would have jumped into a better commercial.

I just saw this for the first time yesterday on TV and thought it was interesting...not so much this commercial itself but rather the new strategy of combined advertising promoting several things at once via a new intertwined format.