io9
We saw Cloverfield last night, and we'll post a full review on Friday. (Meanwhile, here's a new clip, from much later in the movie than the other clips.) But we were left curious about this incredibly detailed synopsis, which has been all over the Internet for weeks... and which is almost totally wrong except for a few important details. Did this person see a rough cut? Is it a fan-wanker who just wanted some attention? Our theory: Producer J.J. Abrams paid someone to post this.
We saw Cloverfield last night, and we'll post a full review on Friday. (Meanwhile, here's a new clip, from much later in the movie than the other clips.) But we were left curious about For one thing, the synopsis gets enough stuff right that it seems to come from someone who actually had seen the movie. Even the most obsessive fan wouldn't have known those details back when this review got posted. Then there's the fact that it spends so much time referencing viral marketing crap, like the Japanese Slusho! drink and the evil Tagruato Corporation. Again, an obsessive fan might have thrown that stuff in, but it looks more like someone trying to keep up the dizzy dance of viral marketing a little while longer. We love the part where the faker swears he/she doesn't work for Bad Robot, J.J.'s production company.
The question is, how much does it cost to pay someone to post fake spoilers on IMDB? We're curious! Does anybody know?
Comments
I'm not sure it's a separate job title, if your theory is right then it will be just a member of the marketing campaign that posted the spoilers.
That said, I don't think your theory is right.
Maybe this post is fake.
The viral marketing is real and fake. It's all the same until you actually see the movie.
That's part of the game, apparently, either by intention or happenstance. No matter. It's what it is.
Doesn't this just highlight the problem of trying to keep the plot of a movie secret while promoting its release? Obviously, the advertising department put together a "spoiler" that was close enough to the plot to get people interested in seeing the movie, yet sufficiently wrong to preserve whatever surprise the film contains.
This could even have been done to effectively squelch any more substansive leaks by poisoning the internet with an "official", definitive spoiler.
The guy with the camera also plays-and maybe I should be ashamed to know this but I'm not-the son from Carpoolers. His character in Carpoolers is pretty funny.
It clear how he got the details right. He wrapped all the spoilers + the trailer together to be able to guess somewhat at the plotline. Despite what he got right, you have to admit he got some glaringly MAJOR plotlines wrong.
If I was making a movie I would post fake spoilers all over the place in case the real spoiler came out.
@sheckykarmichael: Love Carpoolers, don't be ashame.
my guess would be an assistant at Bad Robot. The cost would be their salary and 9.99 for internet at starbucks so you wouldn't have a bad robot or paramount IP address on the comment. Heck, if they got an intern to do it at home it would be free.
I bet this poor nerd got paid like ten bucks to write that whole, ultra-detailed description of a fake movie. So sad. Viral marketers, unionize!
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