Advertising, lisbon, portugal, swag, lost

What was in the Dharma Initiative Boxes in Lisbon?

To celebrate the premiere of Lost Season 4 in Europe, Portugese guerrilla marketing firm Torke collaborated with Fox to drop Dharma Initiatives boxes onto the streets of Lisbon. A couple of blogs mentioned this yesterday, but nobody has revealed what's in them. What could be in it? A polar bear? Walt? (Maybe Walt.) Boxes of Dharma coke and Dharma cereal? We don't know for sure, but Lost fans in Lisbon were psyched to see artifacts from their favorite TV show appear on their doorsteps in real life.

2:35 PM on Wed Apr 2 2008
By LISA KATAYAMA
1,706 views
19 comments

Comments

Arashan at 02:53 PM on 04/02/08
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Why does the box say "Fox" on the lower right hand corner? It appears to be in the corporate 20th Century Fox logo as well.
Seth L at 02:54 PM on 04/02/08
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@Arashan:

Fox must be the one that airs Lost in Portugal, wierd.
Grey_Area at 03:04 PM on 04/02/08
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What's the provenance of this photo? The signage looks very photoshopped to me.
On another note, those polar bears are gonna be mighty cranky when the crates are opened!
zenpoet at 03:06 PM on 04/02/08
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Greg! Greg is in the box.
Shiryu at 03:37 PM on 04/02/08
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Greetings, long time lurker, first time commenter. I've been snipping IO9 at work for quite some time, but since im from Lisbon, I just had to come and sya something about this.

It was quite amusing, have never seen a single episode of Lost (I think I maybe missing out on something good, but my friends who see it say they are stretching it a bit...) and being a BSG man myself, I have to make some tuff choices to what I watch and dont watch.

I did read about this stunt, saw some pics but didnt really went and took a look at what was inside the boxes, sadly... just like the series, tough, ill bet if it was something really really cool, the episode would end and we would have to wait another week to figure out what was inside it... or get even more questions about the boxes contents...

v ^_^
Garrison Dean, King... at 03:37 PM on 04/02/08
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Weird, FOX?! You mean they don't have the American Broadcasting Company in Portugal?
Shiryu at 03:41 PM on 04/02/08
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@Garrison Dean: We try not to remember Firefly... I still watch all those Simpsons reruns with a smile, tough.
Shiryu at 03:47 PM on 04/02/08
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@Garrison Dean: Lol , forgive me I read "hate" instead of have. No, we got several different FOX channels on cable. "Lost" in on the main channel, then theres also Fox Life, Fox Crime and so on. Each has it's own theme. No FOX SciFi, sadly...
Seth L at 04:34 PM on 04/02/08
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@Garrison Dean:

Ha ha. I just like the idea of Fox paying Disney for something.
bonniegrrl at 05:02 PM on 04/02/08
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Hey, wait a minute... do I hear David Blaine inside?
ideaman2020 at 06:46 PM on 04/02/08
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The box obviously contains perdidos.

It says so right on the side.
munkles at 09:26 PM on 04/02/08
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Perdidos means "lost" in Spanish, according to my 3/4-assed hunt around Google.
Shiryu at 02:36 AM on 04/03/08
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@munkles: "Lost" in portuguese! Lisbon is the capital of Portugal!

It is written the same way in spanish, but pronounced quite differently.
trodrigues at 03:40 AM on 04/03/08
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Yup, Fox airs Lost here in Portugal, although when it arrives here I've usually already seen it all thanks to teh intertubes. I've been in Lisbon a few days ago and spotted some ads on the trains and I've actually been in the place seen in the first photo on [commercial-archive.com] but I didn't spot any of the boxes :(
92BuickLeSabre at 06:19 AM on 04/03/08
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@Grey_Area: No kidding. This has to be the fakest looking real photo I've seen in a while.

Must be because the island is reaching out to bend the light around its boxes.
zenpoet at 06:32 AM on 04/03/08
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I am guessing that it is a years supply of "Pulp of Tamarind."

[www.bad-candy.com]
spacedcowboy at 07:16 AM on 04/03/08
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Umm... Yeah, that parachute is NOT gonna suppord the weight of that box, much less any contents. They could've done better. Anyone notice the tiny spaceship in the lower lefthand corner. DHARMA MYSTERY SOLVED!! zang!!!
Jeff-Minor at 08:14 AM on 04/03/08
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I bet Charlie is in the box. All dead and dried up like a little...Hobbit mummy :(
trodrigues at 10:00 AM on 04/03/08
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Some comments on my blog about people who've actually seen the boxes (for all of you screaming photoshop):

[www.trodrigues.net]