Marvel and Universal have released the first official poster for Ed Norton's auteur version of The Incredible Hulk, and the most obvious thing for comic fans is how obvious it all seems. Sure, the picture of Norton as Bruce Banner, walking away solemnly in his denims evokes the old TV show, but there's a much more obvious swipe going on, as well... See the poster, and its source material, under the jump.
The poster is - presumably intentionally - a recreation of one of the most famous Marvel covers ever: Amazing Spider-Man #50 (If it looks familiar to those of you who've never seen the cover before, it was also recreated in the movie Spider-Man 2). Why try and recreate a Spider-Man cover for a Hulk movie poster? Who knows - Maybe Ed Norton wanted the world to know that he really is a geek, after all...














Comments
Come on, that Spider-man cover is red and everyone knowns the hulk isn't... oh. Never mind.
Yeah, I'm sure Ed Norton designed the poster.
I thought they were trying to get away from the emoness of the previous Hulk... (and Spidey 3)?
Why, oh why are all the helicopters spotlighting Hulk's crotch?
For a reboot, they're doing a bang-up job of not purging my mind of the memory of the last Hulk movie.
Whether it's a direct lift or not, it is a powerful image.
@AdamL: No, but I guarantee you it was in his contract that he'd be in it and at a certain size.
@Miranda Kali: That's where hulk keeps all of his feelings.
He must own stock in denim.
@Macloserboy: Agreed. The guy is a total control freak.
Actually, isn't that kind of like one of the early Hulk covers?
I miss the Hulk's purple rippy pants.
I'm thinking the first Hulk cover.
I guess it does look more like the Spider-Man one, though.
Damn them for making a nerd friendly literary allusion in their marketing campaign!!!
?re we wondering why Marvel would rip-off one of their own covers? ;)
@WordMan: Maybe he's walking to the Vancouver premier in his Canadian Tuxedo.
@Garrison Dean, King Awesome: word. Canadian Tuxedo is HOT!
Looks like Hulk farted, and poof! Ed Norton.
Yes, I'm five years old.
I'm pretty sure they didn't recreate the cover from 50 in Spidey 2. It was a panel from the interior.
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I like it. It reminds me of Bill Bixby the way he is dressed with the bag over his shoulder. Remember Bixby's walk down the road trying to get a ride?
Am I the only person who wasn't tricked into seeing the first hulk movie??
@superbryant88: Nope. Didn't see it in the theater, didn't rent it, haven't seen it on cable.
So what? It works for me.
@Miranda Kali: In all fairness, faced with a giant man who gets stronger as he gets angry, my first inclination is to pop him in the dangly-bits too.
By the way, the Hulk movie wasn't bad. It got bad press for, and I kid you not, not having enough explosions. It has a few questionable scenes, but it's still better than Daredevil, Electra, The Punisher, Fantastic Four: Rise of the Silver Surfer, X-men 3, Spiderman 3, Superman Returns, Batman Forever, Batman and Robin, etc.
As Superhero fare goes, it's probably in the top third, even if the jolly green giant does fight a lake.
Yaaah, take that, unbelievers! Zip! Boom! Pow! Crack!
Even thought the story was awful, some of the cinematography in the first Hulk movie was really nice. It felt like you really were watching a comic book at times.
Ang Lee is a great director, he just needs good scripts to work with.
Well, creativity does get recycled... ;)
i'm pretty sure Hulk also had a cover like that.
what's the big deal? comics have been "homaging" ideas long before movies thought comics were cool.
@JohnnyZito: I love it when you click an image and it actually pops up smaller than the thumbnail. :)
There's only so many ways you can arrange two characters in the same frame, especially when one is a giant. This would seem to be a good one.
OHHH SNAP!!!
@superbryant88: No. I avoided it also
Art is evolution. I think it's appropriate the poster is based off a comic. The person who designed it is probably a comic fan. I think it's cool.
@Miranda Kali: Well he IS the HULK after all.
@Balius: It was not better than Daredevil.
They're both a rip-off of one of the German expressionist photographers - and I'm thinking even that was a rip-off of a painting...
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@Balius: "By the way, the Hulk movie wasn't bad. ... As Superhero fare goes, it's probably in the top third, even if the jolly green giant does fight a lake."
We may be a minority of two, but I'm in complete agreement.
@Miranda Kali: That's why they call him "incredible."
whatever dude!
I guess Spider-man invented that?!
@Miranda Kali: When he gets bigger, his pants rip as well.
@joemono: Yr supposed to click the accompanying link I think, not the thumbnail (which I agree isn't very obvious).
@sandmanfvr:
Yeah, thats what I got out of it more than an old cover rip off.
Paying homage to the old series.
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