Sonny Astani is a big-time real estate developer in Southern California. He's also obsessed with Blade Runner. He recently unveiled plans to hang a 14-story LED billboard on the facades of two 33-story condos a la Blade Runner.
Astani was newly arrived to the US from Iran when he first saw the movie in 1985. He immediately fell in love with the idea of giant billboards, flying cars, and skyscrapers. He got into real estate, and now owns a huge chunk of downtown LA.
The project still needs to get approval from the city of LA before he can executive his vision of a real-world dystopia in Hollywoodland. The verdict is still out—we'll keep you posted on whether Astani's wish is granted or not.
LA Real Estate Mogul Plans to Light up Blade Runner-Style Billboards [Wired]













Comments
Gee, aren't you glad he didn't fall in love with Logan's Run?
Get crackin buddy, you've got 11 years to both build it and then neglect the shit out of it to get it to full Blade Runner status by 2019. Good luck getting those massive fire breathing smokestacks past the Prius crowd.
@AhnyerKeester: Personally I'd live happily in either.
@Garrison Dean, King Awesome: Till you turn 30! :)
Jeez. Talk about extreme.
Hell, I'd be happy enough to live in The Bradbury. (I really loves that building, I do)
When I was a kid I told myself, that those giant billboard video screens are how I'd know I was living in "The Future". Those and random TV monitors placed in public locations a la Max Headroom. And you go to Times Square now and the blade runner look is in full effect.
The problem is the big screens are always showing trailers for braindead comedies, beer ads, stock reports, or cartoon M&Ms and not geisha girls accompanied by plaintive koto music.
@AhnyerKeester: Oooh, you've got a good point there. ☥
Still, orgie clubs, Saarinen style buildings, personal monorails, teleporting chick machines , it'd be a good 30 years.
Too bad it'll never happen. It will bring out the NIMBYs pavlovian response in nanoseconds.
forget about the signs; i want one of those weird little teddy-bear robots dressed as Napoleon. "home again, home again, jiggity jig!"
I am so glad this azzhole decided to work on the big video-display instead of trying to invent a flying-car...
Good call...
I'd much rather look out my window at a 14 story douche advert than go for a ride IN MY FLYING-CAR!!!!!!!!!!!!!
@Plague: Damn NIMBYs, stopping our dystopian, world-ending fantasies allatime!
@AhnyerKeester: Or Zardoz.
@monkity:
Yes.
Then they blog about it on the internet.
@russdanger: Don't you see THIS is what will drive the development of the flying car... now advertisers can get 14 stories worth of traffic to look at one billboard...
Build it and they will uhh build other things...
There's already a ban on new billboards (any billboards) in place in some parts of LA. Currently they're arguing about huge mural adds on the sides of buildings. I hate to imagine what this would provoke!
So what happen if the billboard catches on fire? I hope they have something to stop a 14ft electrical fire or it will be 9/11 all over again, except without the terrorists, war, or Michael Moore.
I'll bet some hacker with a porno DVD is already working on busting into it, bless his twisted little heart...14 story tall NASTY...
I gotta say, walking around in Tokyo at night (say, because you missed your last subway), and you'd swear you were in Blade Runner LA. Only it's clean, but I don't really see that as much of a minus...
Let's hope some enterprising technograffitti artist hacks into it altering whatever ads it displays.
@Miranda Kali: Is that building actually called "The Bradbury"? I think the exterior was a set. It was also used in "Wolf", "Pushing Daisies", two episodes of the original "Outer Limits" etc... Shure is a purty ol' shack.
"Home again, home again. Jiggity-jig.
Goood evening, J.F.!"
@Grey_Area: Nope, it's an actual, famous, historical building in L.A. And it is indeed teh cool.
[en.wikipedia.org]
@jbq: Thank you, now I know .And knowing is half the battle.
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