In the 1970s, You May Wear Your Phone - Thanks to Radiation! (1960)

All those vintage "How We'll Live In The Future" articles rarely mentioned anything that could be construed as a cell phone. Microwave ovens, yes; online shopping, yes—but not the now ubiquitous cell phone. This 1960 ad for Radiation, Incorporated (yes, they've changed their name since then) is an exception—and it touches on GPS technology, too. Click through for a closer look at "The New Age of Communication."

In the 1970s, You May Wear Your Phone - Thanks to Radiation! (1960)

In case you can't read the small print, here's the money shot:

Today's telephone system, solid state devices, miniaturization, and the new science of space rocketry and communication will be melded together so that no one wearing his telephone can ever become lost in the woods.
Unless, of course, s/he forgot to put it on the charger last night.