Marvel Tries Ultimate Rebranding

Looking to remind fans that they have this once-popular imprint called "the Ultimate line," Marvel has released a list of their top ten reasons to read the first issue of imprint rebrand book Ultimate Origins. Unsurprisingly, four of them mention the origin of something or someone.

The Ultimate line was created in the year 2000 as an attempt by Marvel to make their core characters more friendly to a mainstream audience who didn't feel like wading through 40 years of continuity in order to enjoy a Spider-Man comic (The alternative, making Spider-Man comics that didn't rely on 40 years of continuity in order to be enjoyable, didn't seem to occur to them for some reason). After the successful launch of first series Ultimate Spider-Man, the line has kept itself small, concentrating mostly on characters who happened to have movies coming out - titles in the line have included Ultimate X-Men, Ultimate Fantastic Four, Ultimate Iron Man, Ultimate Daredevil and Elektra and Ultimate Sucky Ghost Rider Oh God Why Did They Go With Nic Cage. Okay, maybe not that last one.

Sadly, as Marvel's main line started getting more big name creators, attention from fans and - most importantly - sales, the Ultimate line has fallen into disrepair; something that Ultimate Origins aims to rectify. And with reasons like this, who can fail to be excited?

Marvel Tries Ultimate RebrandingS


Wow? How can anyone not want to see "the first appearance of the Ultimate ?"? Not to mention "The End of Wouldn't You Like To Know"? It's like they knew they had to try and get people's attentions, but forgot to do anything about it before slapping this together in their lunch break on deadline day. Here's hoping that the already-announced sequel Ultimatum, written by Heroes exec producer Jeph Loeb, will get more people excited.

Marvel Lists Top Ten Reasons To Read Ultimate Origins #1 [Newsarama]