For most men, the idea of their "little superhero" turning green with radioactive power is not exactly appealing. But once you introduce new Incredible Hulk tie-in toy the Hulk Power Glow Mask to the mix, expect to see that change almost immediately. If you're wondering exactly what a Power Glow Mask actually is, manufacturer Hasbro is more than willing to tell you.
Ad copy from Hasbro explains:
Your little superhero can "turn green" when he straps on this super cool mask and "becomes" one of his favorite good guys! Press the mask's button for glowing green eyes - just like the popular Hulk character! Hulk fury will greet everyone in this mask's path - complete with grit-mouthed grimace and straggly "hair"! Adjustable straps give a comfortable fit - and little imaginations can do the rest!
Wait, so all it takes to be the Hulk is having adjustable straps and little imagination? Couldn't you just imagine the straps as well, and save yourself a step?
Of course, for those parents who are worried about their children growing up with anger issues after pretending to be the green-tinged personification of one man's rage, there are alternatives that guide children towards future careers while still tying into to summer blockbusters. To wit, Hulk Operation:
Fix Hulk up, but don't set him off! Toxic Gas, Betty Butterflies and other ailments are really getting under Hulk's green skin. He's your patient, so grab those tweezers! Earn money by successfully removing funatomy parts. But don't set off the buzzer, or Hulk's eyes will glow green and he'll howl and growl!That's right; you too can make money by taking the fun out've the Hulk. Here's hoping that's not an omen for Ed Norton's remake.When the parts are out and Hulk is healed, the richest doctor wins!
Hulk Power Glow Mask and Hulk Operation [Hasbro Toy Shop]









Comments
On a Hulk-related note, I rewatched the Ang Lee movie late last night and live-blogged it!
[www.scribblescribblescribble.com]
Anything is better than the Hulk smash fist merchandise from the last movie, My nephew seemed to think they were designed for nut punching. You ever take a giant plastic green fist to the crotch? It's not a pleasant feeling.
Lucky for you, spacemango, they're plush this go-round. Unfortunately, the sound fx packed in will make it sound like a roid-raged pro-wrestler is assaulting your sack...so YMMV.
@spacemango: Hate to break it to you, but the Hulk fist is back. My friend just bought some for his neice and nephew. I don't know if the originals did this, but these make "smashing" noises, and a few Hulk quotes when you hit them against things.
I don't know if it makes it any better to be hit in the nuts and also hear, "You wouldn't like me when I'm angry"...or whatever it says.
They have a NEW set of Hulk smash fists. This time they're covered in green fabric, patterned to look like Hulky skin.
Since when has hulks eye's glowed green? I mean, neon green irises, yes, but not luminescent green!
I hope my "little superhero" never turns green. Do they have a special doctor for something like that?
You wouldn't like me when I'm Ang Lee!
@GOKOR: Gynecologist? :)
On subject, that is the tackiest thing ever. Glowy eyes do not an awesome mask make.
@bonniegrrl: I really lol'ed at that.
Does the new hulk have glowing eyes? Thats the creepiest retcon i think any superhero movie has ever come up with, worse even than peter parker squirting web good out of his arm...
OK, look, someone is going to have to say it . . .
My eyes! The goggles do nothing!
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