io9 
Jun 9, 2008 1:31 PM
12,577
Pneumatic people movers, wall-to-wall television, and prunes in mini-packs—which one of these wasn’t part of the futuristic world of 2001 described by Ray Bradbury? Watch this ad from the late 1960s to find out. If you’re wondering just why the speculative fiction icon would appear in an ad for prunes, albeit a smart and funny one, it’s because his good friend, satirist Stan Freberg, worked on the campaign. "Bradbury reportedly refused to consider doing a commercial until Freberg told him, 'I'm calling it Brave New Prune,' prompting Bradbury to ask, 'When do we start?'"
Pneumatic people movers, wall-to-wall television, and prunes in mini-packs—which one of these wasn’t part of the futuristic world of 2001 described by Ray Bradbury? Watch this ad from the late 1960s to find out. If you’re wondering just why the speculative fiction icon would appear in an ad for prunes, albeit a smart and funny one, it’s because his good friend, satirist Stan Freberg, worked on the campaign. "Bradbury reportedly refused to consider doing a commercial until Freberg told him, 'I'm calling it Brave New Prune,' prompting Bradbury to ask, 'When do we start?'"
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