This ad campaign was designed to entertain comic fans but more importantly to intrigue and entice the mainstream audience so that they want to learn more about what Embrace Change means and then hopefully pick up an issue of Secret Invasion. [The print ad, below] is just the first ad in a series that the Skrulls have planned to get humankind to Embrace Change. In fact, they have an entire marketing campaign that has begun with the use of MySpace and Twitter acting as precursors to a stronger push in the next few weeks.
The Embrace Change mantra had actually been part of [Secret Invasion writer] Brian [Michael Bendis]'s Secret Invasion storyline for a long time. It truly was just a coincidence that when it was time to introduce it, that the candidates had begun to use similar slogans.