Working with an exciting artist like Paul on something so unique to the market keeps DKNY Jeans connected to our consumer's interests and also allows us to offer him innovative products and ideas. Identifying two mediums that have similar aesthetics and developing ways to meld them is part of the DNA of the DKNY Jeans brand. We are really excited about 2089.
I see this line as a way of stealing Pop back from Warhol. We've seen comics endlessly pillaged in the high art world and adapted to film, for better or worse. We've seen comics images quoted in fashion and copied in street art. Comics has a cultural currency all its own. But this is maybe the first time an actual cartoonist has been given the chance to launch his own brand, to build it from concept on up, to do it within the bounds of an established label such as DKNY Jeans.