Pope Creates Tomorrow's Jeans Today For DKNY Jeans 2089Not content with being a Comics Destroyer (or accidentally creating The Dark Knight's Bat Pod), artist Paul Pope is now moving into the role of fashion designer with the new line from DKNY Jeans, NYC 2089. The line, which mixes Pope's artwork and design to create 15 pieces of clothing surrounded by a narrative about New York 100 years after the creation of DKNY Jeans, is available in stores now, and backed by some wonderful original artwork by Pope. We have some of that work, as well as some more pieces from the collection, under the jump. Are you ready for the world that's coming?Pope Creates Tomorrow's Jeans Today For DKNY Jeans 2089The line was announced back in March, with DKNY Jeans president Kevin Monogue enthusing about the collaboration in perfect PR speak:
Working with an exciting artist like Paul on something so unique to the market keeps DKNY Jeans connected to our consumer's interests and also allows us to offer him innovative products and ideas. Identifying two mediums that have similar aesthetics and developing ways to meld them is part of the DNA of the DKNY Jeans brand. We are really excited about 2089.
Pope Creates Tomorrow's Jeans Today For DKNY Jeans 2089Pope himself was looking further that just selling some clothes in his aims:
I see this line as a way of stealing Pop back from Warhol. We've seen comics endlessly pillaged in the high art world and adapted to film, for better or worse. We've seen comics images quoted in fashion and copied in street art. Comics has a cultural currency all its own. But this is maybe the first time an actual cartoonist has been given the chance to launch his own brand, to build it from concept on up, to do it within the bounds of an established label such as DKNY Jeans.
Pope Creates Tomorrow's Jeans Today For DKNY Jeans 2089Pope's involvement went further than just designing the clothes themselves - he also designed individual window displays for Asian markets. Pope Creates Tomorrow's Jeans Today For DKNY Jeans 2089Between this and James Jean's work for Prada, comic book artist involvement may be the new thing for fashion houses. When Chris Ware starts doing work for Target, though, I'm declaring the fad over. [Paul Pope's DKNY NYC 2089]