The phrase heard most often at the press launch for The Old Republic was "We can't tell you that yet." Questions about the gameplay, scale, price, delivery system and release date of the game were all answered with those frustrating words, but at least BioWare's Gordon Walton acknowledged how frustrating he knew it was:
A lot of the things we're not talking about is not because we're teases or because we don't know yet, it's because it's not settled... At this point of time, [anything we tell you about the release date] would be a lie. It's all about the quality, and until we get close, we don't know yet. We don't want to overhype [the game]. No games are overhyped like MMOs are overhyped, and a Star Wars MMO may be hyped the most of all.
We're going to allow you to experience the great moments of Star Wars... What are the cool things that you've seen in the movies? If you can do it in the movies, we're trying to do that in the game.