F-tech was just coming into use around that time in the pharmaceutical industry: feeling technology that allowed researchers a first-hand experience of reactions in subjects testing new drugs - nausea, fatigue, the specific location of headache, all available through an adaptation of augmented cognition technology that mapped limbic brain activity and physiological sensation. It took some bright spark from marketing who didn't give a shit for the purity of science to realize the tech was a better product than any of the drugs it was helping to test. The company began marketing to doctors: instead of relying on the patient to fumble his way through metaphor or vague pointing, just put on the funny wire hat and for those few moments, make his experience your own. Feel your appendix swell inside you; share Alzheimer's dementia; find out what PMS is really like. It took a second and a half for the adult entertainment industry to get in on the game, and have some fun with the name F-tech, with dramatic results: since it was real-time tech that only worked with real-live peole, porn was out and peep shows were in - and everyone was curious to find out how the other half lived.