'Jaws' was a book before it was a movie, and people knew what happened to the Titanic... You can argue that for some of the most successful movies ever, it wasn't that their stories were secret, it's that the experience was fun or a thrill. So I'm praying that we're not going to blow it by revealing some of the secrets, but you can't have it both ways — you can't show the footage to try and make people understand and not give away something. The good news is, there's so much that we're not saying. I think that the risk is ultimately worth it.So much that isn't being said? Don't people who pay attention to Morning Spoilers already know, like, the entire plot of the movie by now? Abrams hints that he's not just talking about the film itself:
Oh, there's a whole crazy campaign that is going to ... It's insane. We have a life-size Enterprise, but I'm not allowed to talk about it.Now, given the realities of building a life-size Enterprise, I know that he has to be making a joke. After all, there's no way that Paramount could even afford to attempt a project of that scale. But yet... A life-size Enterprise. Dare we dream?