This whole Seth Rogen phenomenon has yielded one good result: more exposure for sassy Jay Baruchel. Now Baruchel is in line to star in the modernized version of Disney's Sorcerer's Apprentice playing, erm, Mickey, I guess. Playing the wizard is omnipresent cheesemaster Nicolas Cage.
Jay Baruchel (who will be in the "Flash If You Love Wookies" movie Fanboys) is in talks to play this role for Disney, and they would be mad to pass on it.
The story is set in present day New York City, and Nicolas Cage plays a creepy old wizard looking for an apprentice. It's being directed by Jon Turteltaub (who worked with Cage on National Treasure) and has been written by Lawrence Konner and Mark Rosenthal (Planet of the Apes) and later re-written by Matt Lopez (Bedtime Stories).
Side note: why are all modern day spins on fantastical stuff set in New York City, and when did this start?
Sadly, no word yet on Jay and Seth vs. the Apocalypse.