What Is Paul is loaded up with photos from the set, and little videos featuring the actors and crew members being adorable, the way Pegg and Frost always are. Paul is about a couple of comic-book geeks who travel cross country to Comic Con and meet a few interesting aliens along the way. I'm loving the little nerdy moments in these videos, like when Pegg states, "We named the RV in the film after the name of the ship that Charles Darwin sailed to the Galapagos Islands in." That's my kind of nerd... sigh.
Looks like Edgar Wright's super aggressive online campaign for em>Scott Pilgrum may have rubbed off on his two old colleagues (Wright directed Shaun Of The Dead and Hot Fuzz). I'd love to see these two campaigns get some cross-over, if the films visited each other, it would make an amazing viral.