If you've ever sat around and reenacted scenes from G.I. Joe with your toys, Paramount's viral movie is for you. The Hasbro toys star in an affectionate parody of the cartoon — right down to the public service announcement.
Paramount released The Invasion of Cobra Island as viral ad for film. It features the high-tech battles fans have always reenacted with their own toys, with added special effects, and lightly mocks some of the cartoon's conventions, such Snake Eyes' awkward silence and Cobra Commander's costume changes: