Blame it on the Twilight effect, or maybe just an otherwise-dull night on other channels, but the CW's premiere of The Vampire Diaries wasn't just successful... it was the most successful new show premiere in the network's history.
To be fair, that title comes with the proviso that the CW is only three years old, and much of its programming was inherited from the WB and UPN, but nonetheless, there's no way that network bosses can be disappointed with the 4.8 million viewers that tuned in to watch the start of the teen vamp saga, which helped the network to their most successful viewing figures in the female 18-34 demographic ever. What it didn't help, however, was Supernatural, which saw an 18% drop in viewership when compared to last year's season premiere. A sign that the Winchester brothers' story is winding up at the right time, or that Smallville was a better lead-in for the show than CW bosses had reckoned? Time - and ratings for next week's Smallville premiere - will tell.
'Vampire Diaries' most-watched CW premiere ever [THR Live Feed]