Avatar is already a movie and a video game, could a novel be next? Word is that James Cameron is already at work on an Avatar novel, translating his 3D world and his blue aliens into black and white.
IGN spoke with Avatar producer Jon Landau about the possibility of a sequel. Landau replied that an on-screen sequel to Avatar would depend on audience response, but that Cameron is planning to expand the world of Pandora on the page:
"Trying to condense our story into a 140-page screenplay, or two-and-a-half hours of screen time, is no easy task", Landau explained. "There are great ideas and themes and character journeys that we did not have the time to go on in the script or in the movie. I think Jim wants to take the opportunity to flesh those out and make them available to people."
Landau also said that the novel would not be prequel or a sequel, but would go beyond the scope of the movie.
Cameron's name has been attached to previous novelizations of his films along with other writers (although the novelization for his 1989 film The Abyss was credited solely to Orson Scott Card.) But given that Avatar has been his baby for the past decade, it'll be interesting to see if he'll be writing the Avatar novel himself and if it will truly be more than a novelization, stretching far beyond the scope of the film.
The Future of Avatar [IGN]