With an opening weekend of $32.5 million, the success of the movie version of Where The Wild Things Are underlines the lesson of Cloudy With A Chance Of Meatballs: Early childhood is the new hit source material.
Early estimates for this weekend's box office total project a 35% rise on the same time last year, driven by the popularity of Spike Jonze and Dave Eggers' adaptation of the classic Maurice Sendak book. Deadline Hollywood's Nikki Finke offered examples of its surprise success:
Thursday midnight shows went way over the expected $150K grosses and came close to $660K. By Friday noon in Manhattan, the expected $12K take turned into $100K.
This, coming after the positive reviews and box office of last month's Cloudy... may point to a new trend for Hollywood - Adapting well-loved children's books into movies that satisfy both children and the adults that grew up reading them decades earlier. Consider it the next step for an industry that's already learned the value of GI Joe and Transformers.
Audiences go 'Wild' at box office [Variety]