Dollhouse's Viral Marketing Brings the Apocalypse Ever CloserS

The TV show may be on hiatus until December, but the Dollhouse crew is still releasing tantalizing nuggets from the show's universe. The latest viral marketing campaign offers more clues as to how the Rossum Corporation's mindwipe apocalypse begins.

Yesterday, the website for the Rossum Corporation — the nefarious technology company that operates the Dollhouses — launched. On its face, it's a standard corporate website, touting the remarkable abilities of Rossum's technological advances. It also outlines the terms and conditions for becoming a Rossum client, and includes a response to Senator Daniel Perrin's allegations of illegal and unethical activities perpetrated by Rossum.

But the rabbit hole goes a bit deeper. One of the posters at Whedonesque called Rossum's corporate phone number and received a call back, ordering them to "Ditch the tech." The poster then found the Ditch the Tech website, which displays the video below:


The site also includes these anti-cell phone fliers:

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Another Whedonesque reader noted the site's source code includes the following information:

Civilization will fall apart in the year 2019. The Rossum Corporation is responsible. It is already beginning at the L.A. Dollhouse right now. Don't let them wipe the future!

And it appears there will be more Dollhouse teasers forthcoming. Another reader found a link to the site Wipe the Future, which for now only includes the text, "Soon."

[Whedonesque]