Will corporations still market to consumers at the end of the world? Designer Carl Bender certainly thinks so, and his series Anarkon imagines the sorts of products companies will try to sell consumers after the apocalypse, complete with pretty packaging.
Bender describes his collection of cleanly packaged, post-apocalyptic products as a comment on the way companies market to consumers and the eases with which buyers accept corporate messaging:
By presenting a fictitious worst-case scenario as genuine the Anarkon project questions the influence of corporate, branding and advertising power in a culture consumed by consumption. Its goal is to encourage citizens to examine their response to commercial messaging and to play a more active role in determining the limits of corporate power in American society.