Perhaps admitting that their regular comics aren't the easiest to get into for newcomers, Marvel Comics have created a new line of new-reader-friendly series, spearheaded by Warren Ellis and a new Astonishing X-Men.
The new line, named "Astonishing" after the X-Book that started it all, differs from Marvel's other new-reader initiatives Marvel Adventures (Soon to be relaunched) and Ultimate, in that it's set within core Marvel canon. Marvel's senior VP of sales, David Gabriel, explains:
The Astonishing line is exciting for us and the entire industry because it provides the top creators the chance to take on our top characters in stories that you won't find anywhere else. They are firmly set in Marvel continuity but also accessible to new readers. If you're looking for big changes and character developments or a place to start reading if you are new to comics, this is where you come. Thanks to Joss Whedon and John Cassaday, the name Astonishing is synonymous with excellence. That's what this line is all about, from the creators to the characters.
The line launches in May with a relaunched version of Astonishing X-Men by Warren Ellis, who's been writing the series since Joss Whedon left, and artist Kaare Andrews, and Astonishing Spider-Man/Wolverine by Jason Aaron and Adam Kubert.
The Astonishing Line Expands [Marvel]