Avatar To Return To Cinemas In The Fall?S

Missed Avatar in theaters and feel like visiting Pandora won't be the same on non-IMAX screens? You're in luck; director James Cameron is teasing a re-release for the movie in the fall — possibly with 20 minutes of unseen footage.

Talking to USA Today, Cameron said,

The wildcard is that we might be re-releasing the movie this fall. It's kind of gotten stomped out (in theaters) because of Alice in Wonderland. The word we're getting back from exhibitors is we probably left a couple of hundred million dollars on the table as a result. The question is the appetite still going to be there after the summer glut of movies. We're going to assess that. We're talking about maybe adding in additional footage and doing something creative.

Slashfilm speculates that there could be up to 20 minutes of new footage available for the expanded Avatar, since Cameron has said he has five or six minutes of deleted scenes with finished effects, and another 15 minutes for which the effects were never completed — but they could be, if there was money to be made.

He also talked about the future of 3D cinema (Unsurprisingly, he thinks there'll be more), converting old movies to 3D ("It's never going to be as good as if you shot it in 3D, but think of it as sort of 2.8D"; he is, however, involved in a planned 3D conversion of Titanic for a re-release in 2012) and the value of being a technological trailblazer:

Depending on who our strategic alliances are with, we'll either put out our (intellectual property) and make it available for licensing or put it into a pool or whatever it is, or we'll be in the suing people business for a long time. We figured this stuff out empirically six or seven years ago and we patented it. If people try to do it the way we've done it on Avatar they'll get a phone call.

James Cameron: Don't mess with his toys.

'Avatar' director James Cameron: 3D promising, but caution needed [USA Today] (Via)