I'm often shocked at how accurate some 20th century predictions of online shopping were. However, these retail prognosticators frequently miss the mark by assuming that individual goods would need to be photographed or videotaped live for consumers.
While I can kind of understand how this might make sense with fresh fruit, today we have sites like Amazon and Peapod where a generic photo of the product for sale is displayed. That being said, this prediction of online shopping from the 1981 book World of Tomorrow: School, Work and Play by Neil Ardley was pretty darn close to what we have today.
A store of the future is more like a warehouse than a shop of today. The robots serve people who call up the store on their home computers. This robot is showing a bunch of bananas to a video camera, which transmits a picture of the fruit to a customer. It places the purchases in a box which is then delivered to the customer's home.
Shopping is an activity that most of us have to do every day. While it's sometimes exciting — if you want some new clothes or a new gadget, for example — it's often tiresome. You have to trudge around a store, wait in line to pay for your purchases, and then perhaps carry a heavy load home only to find you've forgotten something.
Shopping should be much easier and more enjoyable in the future. Computers and robots will come to your aid and enable you to shop at the very best stores. You won't have to lift a finger, let alone a shopping basket. For shopping will be yet another service that the home videophone computer will be able to provide.
Instead of going out to the shops and stores in your town or city, you contact them through your videophone computer. You'll need to see what you're buying, even if you can't handle it, so the viewscreen of the videophone computer shows you the goods available. You then instruct the computer to order the goods you want and have them delivered to your house.
Your computer "talks" to the store's computer, which in turn orders robots in the store to collect the goods together and pass them to a delivery vehicle. Under the guidance of the computers, this brings them to your home.
In this way your home computer can make sure that your home is always supplied with all its essentials, for it automatically orders new supplies as soon as they are needed. It also instructs your bank to pay for the goods, so you do not need to part with any cash.
Using the computer for shopping is yet one more way in which the computer will make life easier in the future. It will save you time that you spend in a more useful or a more pleasant way. However, many people enjoy shopping, especially looking for unusual items. So, while the computer will do your everyday shopping, you may still go shopping yourself for something special. However, the computer will be able to help you greatly if you want to buy something really exciting — a special present for a friend, for example. With your home computer, you can purchase virtually anything in the world, for it can contact stories anywhere — on the other side of the globe if necessary.
The Paleo-Future blog was started by Matt Novak in January of 2007. Matt has since become an accidental expert on past visions of the future, and has amassed an enormous library of media related to the study of retro-futurism. Matt can be reached at firstname.lastname@example.org or followed on Twitter.