And like that, Mother Nature's entered the Harry Potter viral marketing game. An unlucky tawny owl recently collided with the home of Sally Arnold of Kendal, England. The owl dusted her bedroom window with the protective powder that shields its new feathers.
Said Val Osborne of the Royal Society for the Protection of Birds, "This would have been very uncomfortable for the bird but thankfully it looks like it survived as Mr and Mrs Arnold couldn't find it anywhere close by. Sadly, many birds aren't so lucky."