Marvel to reward comic shops for ripping up DC comics again

Remember how Marvel gave retailers limited edition covers if they physically destroyed Blackest Night promo comics last year? Well, the House of Ideas is up to the same shenanigans with Flashpoint. For every unsold 50 DC covers ripped off, stores get access to an undefined special sale and a limited edition comic.

From Marvel's press release:

Retailers – for every 50 stripped covers of the following comics from the below group sent to Marvel, you will qualify to receive one FREE Fear Itself #6 McGuinness Variant. The 50 stripped covers can be any combination of the comics listed in that group and all submissions need to be received at the Marvel office at the address below by Friday 8/12/2011. [...]

FLASHPOINT ABIN SUR THE GREEN LANTERN #1
FLASHPOINT BATMAN KNIGHT OF VENGEANCE #1
FLASHPOINT CITIZEN COLD #1
FLASHPOINT DEADMAN AND THE FLYING GRAYSONS #1
FLASHPOINT DEATHSTROKE THE CURSE OF RAVAGER #1
FLASHPOINT EMPEROR AQUAMAN #1
FLASHPOINT FRANKENSTEIN CREATURES OF UNKNOWN #1
FLASHPOINT GREEN ARROW INDUSTRIES #1
FLASHPOINT GRODD OF WAR #1
FLASHPOINT HAL JORDAN #1
FLASHPOINT KID FLASH LOST #1
FLASHPOINT LEGION OF DOOM #1
FLASHPOINT LOIS LANE AND THE RESISTANCE #1
FLASHPOINT PROJECT SUPERMAN #1
FLASHPOINT SECRET SEVEN #1
FLASHPOINT THE OUTSIDER #1
FLASHPOINT THE REVERSE FLASH #1
FLASHPOINT THE WORLD OF FLASHPOINT #1
FLASHPOINT WONDER WOMAN AND THE FURIES #1

Like the Blackest Night comics, these Flashpoint titles came with a promotional item (in this case, pins). I suppose it's a boon to stores who over-ordered these titles. But at the same time, ripping up comics on principle raises my hackles, even if a few of the above comics were godawful (looking at you, Grodd of War). Anyway, the whole ugly enterprise seems ripped right out of this Mr. Show sketch.