How the Game of Thrones motion posters made you look twice

The incredible promotional campaign for HBO's Game of Thrones series included some eye-catching motion posters, which took advantage of large video screens in public places to bring the show's posters to life.

Andy Yoong, who worked on these motion posters, put up a fantastic look at how he managed to match the look and feel of the regular posters, while introducing a bewitching change in lighting, and having the subjects move, using HDSLR cameras. His post includes some lovely behind-the-scenes photos (like the one above), and a couple of amazing videos of the finished product. [via Westeros.org on Twitter]