This happens like clockwork once every few months. A perfectly nice Halloween costume manufacturer sends us the latest disguises based on [insert upcoming $150-million movie's name here] and we have an ethical obligation to make fun of them.
It's not the fault of the designers. I bet there was an idealistic intern out there who burnt the midnight oil trying to make the Sinestro mask not look an anal polyp (said intern failed, incidentally).
It's the simple fact that store-bought Halloween costumes are the most meritless art form ever invented. No cosplay contest anywhere has a category honoring "The Best Costume Purchased At Party City." These branded tarps make an otherwise sane adult look like he A.) wandered off the set of a superhero parody porno; or B.) owns an unlicensed RV with shorn-off license plates and a smokehouse where the bedroom should be.
The only people who can wear store-bought Halloween costumes with a modicum of dignity are babies and dogs, and they don't even count. Dogs are an entirely different species altogether. Babies are, like, fractional people. "Peo," if you will.
Anyhow, here's a sartorial critique of the Amazing Spider-Man and Avengers costumes hitting stores sometime this year. Remember, the easiest and cheapest way to gain Hulkish verisimilitude is to paint your body green. Puny humans won't leave you alone.
First off, we have Nick Fury, which is a zero-effort costume normally. $1 eyepatch + cheap cigar + Eisenhower's favorite cuss words. Buy this costume if you want the S.H.I.E.L.D. regulation peacoat, which — for that extra "secret agent" twist — doubles as an emergency prophylactic.