We now live in an era when gonzo viral marketing runs the risk of being more intriguing than the film it's designed to promote. In Paris, the Saint-Martin stop (which has been unused for 73 years) on the Metro's Line 9 was transformed into the extraterrestrial architecture of Prometheus, giving passengers a glimpse of Gigeresque Hell on their daily commute. I hope this set sticks around for years, an artifact of film promotions past, sort of like the Space Jam website.

An abandoned French subway station was turned into the set of PrometheusS

An abandoned French subway station was turned into the set of PrometheusS

An abandoned French subway station was turned into the set of PrometheusS

[Minutebuzz via Adweek]