Why would you use an Alien universe movie to market anything you would ingest? Coors Light has taken the chance that you might associate its beer with edible alien larvae with this co-branded Prometheus TV spot.

I just hope that the doomed members of the Prometheus crew get something better than Coors Light as their final boozy beverage. Otherwise, it will be truly horrifying.

Coors Light Partners With "Prometheus," Launches Co-Branded TV Ad [Yahoo Finance - Hat tip to Sridhar]