G.I. Joe: Retaliation was supposed to be released next month. Instead the studio has decided to push it back to next year for 3D conversion. This is a film the studio has already spent gobs marketing it — they even bought a Super Bowl spot. This baffling decision is not only shocking, it's depressing. We were kind of stoked for this ridiculous, self-aware action flick. I can't imagine our lust for cheesy G.I. Joe movies will outlast the year. Why was this decision made? One nameless studio exec told Deadline:
"We're going to do a conscientious 3D job because we've seen how it can better box office internationally [...] Jim Cameron did all of Titanic‘s 3D in post -– and look how well that movie turned out."
So there you have it. We would argue that comparing Titanic to G.I. Joe is like comparing apples to donkey assholes, but we're not running a studio. Slashfilm makes the argument that March of 2013 has much easier competition than the June slot of this year, and that's a reasoning that actually has value. Either way, it's going to cost more money to see a G.I. Joe movie, and that's just not good for Cobra Commander fans everywhere.