How do you get folks to watch a six-minute commercial for Mercedes-Benz? You hire the animators at Production I.G. to produce Next A-Class, a short movie featuring a futuristic city, movable streets, and a food truck whose noodles are legendarily delicious. Oh, and you feature your Mercedes tearing through those streets on a hunt for the perfect bowl of ramen.

Hit the "CC" button for English subtitles.

[via Cartoon Brew]