Musician Sivu spent two hours inside an MRI machine to film the music video for his song "Better Man Than He." The result is this hypnotic video, which lets us see what literally goes on in Sivu's head as he sings.

Sivu says that the video was inspired by and made with the help of Barts and the London Charity and CLEFT, a charity that researches improving care for children born with cleft palate. The MRI scans were taken at St Bartholomew's Hospital and Sivu left with a clean bill of health.

[via Neatorama]