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		<title><![CDATA[io9: Args]]></title>
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			<title><![CDATA[io9: Args]]></title>
			<link>http://io9.com/tag/args</link>
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		<link>http://io9.com/tag/args</link>
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		<description><![CDATA[io9 posts tagged Args]]></description>
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			<title><![CDATA[Why it's so hard to distinguish between hype and real fan excitement]]></title>
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										<!--  div style="background-color: #B3B3B3; width: 190px; padding: 1px;"><a title="Click here to read Why it's so hard to distinguish between hype and real fan excitement" href="http://io9.com/rant/" style="background-color:#888888; color:#FFFFFF; font-size:12px;text-align:right; display:block; height:14px; padding:1px 2px; text-decoration:none; text-transform:uppercase; width:156px;"><span style="color: white;" class="hash">#</span><span style="color: white;">rant</span></a></div -->					<div><a title="Click here to read Why it's so hard to distinguish between hype and real fan excitement" href="http://io9.com/5596750/why-its-so-hard-to-distinguish-between-hype-and-real-fan-excitement" class="pp_image">
						<img style="border-color: #B3B3B3; border-width: 0 1px 1px; border-style: none solid solid;" height="120" width="190" title="Click here to read Why it's so hard to distinguish between hype and real fan excitement" alt="Click here to read Why it's so hard to distinguish between hype and real fan excitement" src="http://cache.io9.com/assets/images/8/2010/07/4798665000_8cfdee45ff_b.jpg"/>
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				This past week at San Diego Comic Con, we've seen a lot of fans expressing their passion for their favorite stories. But we also got bombarded with manufactured hype. Why is it so hard to tell the difference between two?				<a href="http://io9.com/5596750/why-its-so-hard-to-distinguish-between-hype-and-real-fan-excitement" title="Click here to read more about Why it's so hard to distinguish between hype and real fan excitement">More&nbsp;&raquo;</a>
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			<link><![CDATA[http://io9.com/5596750/why-its-so-hard-to-distinguish-between-hype-and-real-fan-excitement]]></link>			<guid isPermaLink="false"><![CDATA[io9-5596750]]></guid>
			<category><![CDATA[Rant]]></category>
			<category><![CDATA[Alternate Reality Games]]></category>
			<category><![CDATA[ARGs]]></category>
			<category><![CDATA[captain america]]></category>
			<category><![CDATA[Fb]]></category>
			<category><![CDATA[Marketing]]></category>
			<category><![CDATA[Overmind]]></category>
			<category><![CDATA[Sdcc 2010]]></category>
			<category><![CDATA[Tron]]></category>
			<category><![CDATA[Tron legacy]]></category>
			<category><![CDATA[tweet]]></category>
			<pubDate><![CDATA[Tue, 27 Jul 2010 16:20:00 PDT]]></pubDate>
			<dc:creator><![CDATA[Charlie Jane Anders]]></dc:creator>
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			<title><![CDATA[Get ready for the Greater Korean Republic's 2025 US invasion]]></title>
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										<!--  div style="background-color: #B3B3B3; width: 190px; padding: 1px;"><a title="Click here to read Get ready for the Greater Korean Republic's 2025 US invasion" href="http://io9.com/homefront/" style="background-color:#888888; color:#FFFFFF; font-size:12px;text-align:right; display:block; height:14px; padding:1px 2px; text-decoration:none; text-transform:uppercase; width:156px;"><span style="color: white;" class="hash">#</span><span style="color: white;">homefront</span></a></div -->					<div><a title="Click here to read Get ready for the Greater Korean Republic's 2025 US invasion" href="http://io9.com/5558766/get-your-papers-ready-for-new-korean-federations-2025-us-invasion" class="pp_image">
						<img style="border-color: #B3B3B3; border-width: 0 1px 1px; border-style: none solid solid;" height="120" width="190" title="Click here to read Get ready for the Greater Korean Republic's 2025 US invasion" alt="Click here to read Get ready for the Greater Korean Republic's 2025 US invasion" src="http://cache.io9.com/assets/images/8/2010/06/usa.jpg"/>
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				We were sent a propaganda pamphlet help us get ready for Korea's eventual U.S. invasion. According to these documents, we were asking for it, after the "dual crises of peak oil and the global economic meltdown of 2012-2025."				<a href="http://io9.com/5558766/get-your-papers-ready-for-new-korean-federations-2025-us-invasion" title="Click here to read more about Get ready for the Greater Korean Republic's 2025 US invasion">More&nbsp;&raquo;</a>
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			<link><![CDATA[http://io9.com/5558766/get-your-papers-ready-for-new-korean-federations-2025-us-invasion]]></link>			<guid isPermaLink="false"><![CDATA[io9-5558766]]></guid>
			<category><![CDATA[Homefront]]></category>
			<category><![CDATA[Arg]]></category>
			<category><![CDATA[ARGs]]></category>
			<category><![CDATA[Future]]></category>
			<category><![CDATA[Games]]></category>
			<category><![CDATA[Gaming]]></category>
			<category><![CDATA[New Korean Federation]]></category>
			<category><![CDATA[The Future]]></category>
			<category><![CDATA[Top]]></category>
			<category><![CDATA[Video Games]]></category>
			<category><![CDATA[Viral]]></category>
			<pubDate><![CDATA[Wed, 09 Jun 2010 07:00:00 PDT]]></pubDate>
			<dc:creator><![CDATA[Meredith Woerner]]></dc:creator>
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			<title><![CDATA[Secret Project Underway To Halt Global Warming With Geoengineering]]></title>
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										<!--  div style="background-color: #B3B3B3; width: 190px; padding: 1px;"><a title="Click here to read Secret Project Underway To Halt Global Warming With Geoengineering" href="http://io9.com/geoengineering/" style="background-color:#888888; color:#FFFFFF; font-size:12px;text-align:right; display:block; height:14px; padding:1px 2px; text-decoration:none; text-transform:uppercase; width:156px;"><span style="color: white;" class="hash">#</span><span style="color: white;">geoengineering</span></a></div -->					<div><a title="Click here to read Secret Project Underway To Halt Global Warming With Geoengineering" href="http://io9.com/5530145/secret-project-underway-to-halt-global-warming-with-geoengineering" class="pp_image">
						<img style="border-color: #B3B3B3; border-width: 0 1px 1px; border-style: none solid solid;" height="120" width="190" title="Click here to read Secret Project Underway To Halt Global Warming With Geoengineering" alt="Click here to read Secret Project Underway To Halt Global Warming With Geoengineering" src="http://cache.io9.com/assets/images/8/2010/05/weirdwallcloud.jpg"/>
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				 A whistleblower has just reported on a secret organization in Australia called Bluebird, which is a heavily-funded geoengineering project to stop global warming. Now you can join the fracas by participating in the cool eco-thriller game called Bluebird.				<a href="http://io9.com/5530145/secret-project-underway-to-halt-global-warming-with-geoengineering" title="Click here to read more about Secret Project Underway To Halt Global Warming With Geoengineering">More&nbsp;&raquo;</a>
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			<link><![CDATA[http://io9.com/5530145/secret-project-underway-to-halt-global-warming-with-geoengineering]]></link>			<guid isPermaLink="false"><![CDATA[io9-5530145]]></guid>
			<category><![CDATA[geoengineering]]></category>
			<category><![CDATA[Arg]]></category>
			<category><![CDATA[ARGs]]></category>
			<category><![CDATA[Bluebird]]></category>
			<category><![CDATA[bluebird AR]]></category>
			<category><![CDATA[Futurism]]></category>
			<category><![CDATA[Games]]></category>
			<category><![CDATA[tweet]]></category>
			<pubDate><![CDATA[Mon, 03 May 2010 14:44:49 PDT]]></pubDate>
			<dc:creator><![CDATA[Annalee Newitz]]></dc:creator>
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			<title><![CDATA[Vampires Are Not Real And Blood Copy Is Not a Real Blog]]></title>
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										<!--  div style="background-color: #B3B3B3; width: 190px; padding: 1px;"><a title="Click here to read Vampires Are Not Real And Blood Copy Is Not a Real Blog" href="http://io9.com/advertising/" style="background-color:#888888; color:#FFFFFF; font-size:12px;text-align:right; display:block; height:14px; padding:1px 2px; text-decoration:none; text-transform:uppercase; width:156px;"><span style="color: white;" class="hash">#</span><span style="color: white;">advertising</span></a></div -->					<div><a title="Click here to read Vampires Are Not Real And Blood Copy Is Not a Real Blog" href="http://io9.com/5271559/vampires-are-not-real-and-blood-copy-is-not-a-real-blog" class="pp_image">
						<img style="border-color: #B3B3B3; border-width: 0 1px 1px; border-style: none solid solid;" height="120" width="190" title="Click here to read Vampires Are Not Real And Blood Copy Is Not a Real Blog" alt="Click here to read Vampires Are Not Real And Blood Copy Is Not a Real Blog" src="http://cache.io9.com/assets/images/8/2009/05/160x120_bloodCopy_hello.jpg"/>
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				Over the next few weeks, you will see posts showing up on io9 that look like crossposts from a Gawker Media blog called <a class="autolink" title="Click here to read more posts tagged BLOOD COPY" title="Click here to read more posts tagged BLOOD COPY" href="http://io9.com/tag/blood-copy/">Blood Copy</a>. These are not real posts. They are sponsored ads that are part of an alternate reality game (ARG) created by the <a class="autolink" title="Click here to read more posts tagged TRUE BLOOD" title="Click here to read more posts tagged TRUE BLOOD" href="http://io9.com/tag/true-blood/">True Blood</a> marketing team.				<a href="http://io9.com/5271559/vampires-are-not-real-and-blood-copy-is-not-a-real-blog" title="Click here to read more about Vampires Are Not Real And Blood Copy Is Not a Real Blog">More&nbsp;&raquo;</a>
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			<link><![CDATA[http://io9.com/5271559/vampires-are-not-real-and-blood-copy-is-not-a-real-blog]]></link>			<guid isPermaLink="false"><![CDATA[io9-5271559]]></guid>
			<category><![CDATA[Advertising]]></category>
			<category><![CDATA[Apologies]]></category>
			<category><![CDATA[Arg]]></category>
			<category><![CDATA[ARGs]]></category>
			<category><![CDATA[Blood copy]]></category>
			<category><![CDATA[Marketing]]></category>
			<category><![CDATA[True Blood]]></category>
			<pubDate><![CDATA[Wed, 27 May 2009 12:51:16 PDT]]></pubDate>
			<dc:creator><![CDATA[Annalee Newitz]]></dc:creator>
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			<title><![CDATA[Monsters Versus Aliens Viral Site Is Actually Cool]]></title>
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										<!--  div style="background-color: #B3B3B3; width: 190px; padding: 1px;"><a title="Click here to read Monsters Versus Aliens Viral Site Is Actually Cool" href="http://io9.com/monsters-versus-aliens/" style="background-color:#888888; color:#FFFFFF; font-size:12px;text-align:right; display:block; height:14px; padding:1px 2px; text-decoration:none; text-transform:uppercase; width:156px;"><span style="color: white;" class="hash">#</span><span style="color: white;">monstersversusaliens</span></a></div -->					<div><a title="Click here to read Monsters Versus Aliens Viral Site Is Actually Cool" href="http://io9.com/5124046/monsters-versus-aliens-viral-site-is-actually-cool" class="pp_image">
						<img style="border-color: #B3B3B3; border-width: 0 1px 1px; border-style: none solid solid;" height="120" width="190" title="Click here to read Monsters Versus Aliens Viral Site Is Actually Cool" alt="Click here to read Monsters Versus Aliens Viral Site Is Actually Cool" src="http://cache.io9.com/assets/images/8/2009/01/topsecret_io9.flv.jpg"/>
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				UFO paranoia site TopSecretConspiracy.Com went to WorldCon to uncover the truth about science fiction — it's a ploy, paving the way for alien invasion. But could some Monsters save us from these Aliens?				<a href="http://io9.com/5124046/monsters-versus-aliens-viral-site-is-actually-cool" title="Click here to read more about Monsters Versus Aliens Viral Site Is Actually Cool">More&nbsp;&raquo;</a>
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			<link><![CDATA[http://io9.com/5124046/monsters-versus-aliens-viral-site-is-actually-cool]]></link>			<guid isPermaLink="false"><![CDATA[io9-5124046]]></guid>
			<category><![CDATA[Monsters versus aliens]]></category>
			<category><![CDATA[ARGs]]></category>
			<category><![CDATA[Clips]]></category>
			<category><![CDATA[Monsters Vs. Aliens]]></category>
			<category><![CDATA[Movies]]></category>
			<category><![CDATA[Parodies]]></category>
			<category><![CDATA[Viral Marketing]]></category>
			<pubDate><![CDATA[Mon, 05 Jan 2009 16:00:00 PST]]></pubDate>
			<dc:creator><![CDATA[Charlie Jane Anders]]></dc:creator>
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			<title><![CDATA[The Little ARG That Failed]]></title>
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										<!--  div style="background-color: #B3B3B3; width: 190px; padding: 1px;"><a title="Click here to read The Little ARG That Failed" href="http://io9.com/true-confessions/" style="background-color:#888888; color:#FFFFFF; font-size:12px;text-align:right; display:block; height:14px; padding:1px 2px; text-decoration:none; text-transform:uppercase; width:156px;"><span style="color: white;" class="hash">#</span><span style="color: white;">trueconfessions</span></a></div -->					<div><a title="Click here to read The Little ARG That Failed" href="http://io9.com/5033833/the-little-arg-that-failed" class="pp_image">
						<img style="border-color: #B3B3B3; border-width: 0 1px 1px; border-style: none solid solid;" height="120" width="190" title="Click here to read The Little ARG That Failed" alt="Click here to read The Little ARG That Failed" src="http://cache.io9.com/assets/images/8/2008/08/beingdeceived.jpg"/>
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				 Between the giant banners advertising <a href="http://io9.com/5031253/breaking-down-the-secrets-of-district-9">the D-9 alternate reality game</a> (ARG) with anti-alien slogans, beyond the <a href="http://io9.com/5029373/the-dharma-initiative-uses-scientology-tactics">Dharma Initiative recruitment booth</a>, there was a little stack of postcards at Comic-Con that read "You are being deceived &mdash; <a href="http://www.youarebeingdeceived.com">www.youarebeingdeceived.com</a>." It was the calling card for an ARG that nobody saw. How do I know? Because io9 built the You Are Being Deceived ARG, complete with a phone number you can call and two mysterious linked URLs, as an experiment in marketing and mass deception. What happens when you try to deceive people but your lies are drowned out by better-funded lies? Allow me to recount our strange tale.				<a href="http://io9.com/5033833/the-little-arg-that-failed" title="Click here to read more about The Little ARG That Failed">More&nbsp;&raquo;</a>
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			<link><![CDATA[http://io9.com/5033833/the-little-arg-that-failed]]></link>			<guid isPermaLink="false"><![CDATA[io9-5033833]]></guid>
			<category><![CDATA[True Confessions]]></category>
			<category><![CDATA[ARGs]]></category>
			<category><![CDATA[Feature]]></category>
			<category><![CDATA[Media]]></category>
			<category><![CDATA[Top]]></category>
			<pubDate><![CDATA[Wed, 06 Aug 2008 10:19:22 PDT]]></pubDate>
			<dc:creator><![CDATA[Annalee Newitz]]></dc:creator>
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			<title><![CDATA[Where Did Fake Cloverfield Spoilers Come From?]]></title>
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										<!--  div style="background-color: #B3B3B3; width: 190px; padding: 1px;"><a title="Click here to read Where Did Fake Cloverfield Spoilers Come From?" href="http://io9.com/cloverfield/" style="background-color:#888888; color:#FFFFFF; font-size:12px;text-align:right; display:block; height:14px; padding:1px 2px; text-decoration:none; text-transform:uppercase; width:156px;"><span style="color: white;" class="hash">#</span><span style="color: white;">cloverfield</span></a></div -->					<div><a title="Click here to read Where Did Fake Cloverfield Spoilers Come From?" href="http://io9.com/345389/where-did-fake-cloverfield-spoilers-come-from" class="pp_image">
						<img style="border-color: #B3B3B3; border-width: 0 1px 1px; border-style: none solid solid;" height="120" width="190" title="Click here to read Where Did Fake Cloverfield Spoilers Come From?" alt="Click here to read Where Did Fake Cloverfield Spoilers Come From?" src="http://cache.io9.com/assets/images/8/2008/01/small_cloverbeth_io9.flv.jpg"/>
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				We saw <em>Cloverfield</em> last night, and we'll post a full review on Friday. (Meanwhile, here's a new clip, from much later in the movie than the other clips.) But we were left curious about <a href="http://1-18-08news.com/forum/viewtopic.php?t=4478">this incredibly detailed synopsis</a>, which has been all over the Internet for weeks... and which is almost totally wrong except for a few important details. Did this person see a rough cut? Is it a fan-wanker who just wanted some attention? Our theory: Producer J.J. Abrams paid someone to post this. 				<a href="http://io9.com/345389/where-did-fake-cloverfield-spoilers-come-from" title="Click here to read more about Where Did Fake Cloverfield Spoilers Come From?">More&nbsp;&raquo;</a>
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			<link><![CDATA[http://io9.com/345389/where-did-fake-cloverfield-spoilers-come-from]]></link>			<guid isPermaLink="false"><![CDATA[io9-345389]]></guid>
			<category><![CDATA[cloverfield]]></category>
			<category><![CDATA[ARGs]]></category>
			<category><![CDATA[fake spoilers]]></category>
			<category><![CDATA[J.J. Abrams]]></category>
			<category><![CDATA[Viral Marketing]]></category>
			<pubDate><![CDATA[Wed, 16 Jan 2008 06:20:34 PST]]></pubDate>
			<dc:creator><![CDATA[charliejane]]></dc:creator>
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