Attention idiots with too much money: "sex cereal" is now a thingS

Looking to spend a wad of cash on some pseudoscientific sex-food? TODAY IS YOUR LUCKY DAY.

Via Discovery News:

Billing itself as “the world’s first all-natural, GMO-free, gender-based breakfast cereal,” Sexcereal comes in two packages: “The Male cereal supports testosterone and energy levels,” according to the website, “while the Female cereal was created with hormonal balance and desire in mind.”

Created by Peter Ehrlich, a Canadian entrepreneur who won funding on the television show “Dragon’s Den,” Canada’s version of “Shark Tank,” Sexcereal is made from a long list of ingredients said to stimulate the sexual appetite. For women, there are chia seeds, almonds, cacao nibs, ginger and, among others, maca, a Peruvian plant known for its sex-enhancing benefits. Along with maca (a key ingredient in Horny Goat Weed), men’s ingredients include bee pollen, pumpkin seeds, goji berries, Vitimamin-C enriched camu camu berries and, for confidence, a sprinkle of powder made from the pulverized penis bone of a blue whale. Just kidding about that last ingredient. Ehrlich didn’t include that in his recipe. But as Wooderson once said, “It’d be a lot cooler if you did.”

Just a reminder: no reputable scientific studies to date have confirmed any food to have aphrodisiac powers (not in humans, at least). From Chapter 1, Subchapter D, section 310.528 of the FDA's Code of Federal Regulation (Title 21, Volume V), regarding products containing active ingredients for use as an aphrodisiac (emphasis in bold):

Any product that bears labeling claims that it will arouse or increase sexual desire, or that it will improve sexual performance, is an aphrodisiac drug product. Anise, cantharides, don qual, estrogens, fennel, ginseng, golden seal, gotu kola, Korean ginseng, licorice, mandrake, methyltestosterone, minerals, nux vomica, Pega Palo, sarsaparilla, strychnine, testosterone, vitamins, yohimbine, yohimbine hydrochloride, and yohimbinum have been present as ingredients in such drug products. Androgens (e.g., testosterone and methyltestosterone) and estrogens are powerful hormones when administered internally and are not safe for use except under the supervision of a physician. There is a lack of adequate data to establish general recognition of the safety and effectiveness of any of these ingredients, or any other ingredient, for OTC use as an aphrodisiac. Labeling claims for aphrodisiacs for OTC use are either false, misleading, or unsupported by scientific data. The following claims are examples of some that have been made for aphrodisiac drug products for OTC use: "acts as an aphrodisiac;" "arouses or increases sexual desire and improves sexual performance;" "helps restore sexual vigor, potency, and performance;" "improves performance, staying power, and sexual potency;" and "builds virility and sexual potency." Based on evidence currently available, any OTC drug product containing ingredients for use as an aphrodisiac cannot be generally recognized as safe and effective.

But if you feel like dropping 20 bucks on a two-pack of his & her Sexcereal (which is the going rate, reportedly), far be it from us to stop you. Just remember to sprinkle some in, on, and around your genitals – we hear that enhances the cereal's effects!

Image credit: Big Life Foods