Henry Reich of Minute Physics may have just set a world record for providing the quickest explanation to that infamously inexplicable phenomenon: Earth's tides.

The video is the first in Reich's month-long foray into "10-Second Physics":

I'm going to make a 10-second physics explanation video every day for the next month. The rules:

1) physics explaining part must be no more than 10 seconds

2) the entire video (titles, ending etc) must be no more than 20 seconds

3) there must be a bonus fact in each video

Bonus fact: We love this idea.

[Via Minute Physics]