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Despite telling readers to "embrace change," Marvel's Secret Invasion only offered changes that are cosmetic and temporary. With the final part of the big comic event hitting stores this past week, we look at why this latest alien invasion disappointed, and was ultimately all about the status quo. More »
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Marvel's "Embrace Change" advertising campaign for the last couple of months of their Secret Invasion event made the leap onto the small screen last night, with a new television commercial running on - of all places - ESPN. Just in case you weren't watching the Bricktown Showdown, we've got the ad for you right here. More »
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They may have already taken over Twitter, but anyone reading this week's Marvel comics will have seen that the Skrull brand of alien passive-aggressiveness has started infecting the offline world as well. Should we embrace change, if change is defined by allowing ourselves to be overrun by alien invaders who wish to save us from ourselves? We talk to the person in charge of the campaign - as well as the awesome "hands across the universe" print ad - below. More »
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Our favorite creepy use of social networking these days has to be EmbraceChange's Twitter feed. The anonymous supporter of Marvel Comics' Skrull Secret Invasion has been offering calm, 140-character messages urging everyone to sit back, relax and accept our new alien rulers, like "Your days of poverty, hardship, disease and greed are over" and "We wish no harm or bloodshed..but we will do what must be done to save you." You'll find yourself wishing that we really were about to be saved by ribbed-chinned alien invaders. [EmbraceChange] More »
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