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It's another installment of Entropist, a scifi culture column by futurist design maven Geoff Manaugh, author of BLDG BLOG. The message today seems to be: Become a celebrity, make millions of dollars - and use your fortune to buy alcohol. Get addicted to diet pills. Get your teeth capped. When was the last time the rich got addicted to something interesting? Something that actually made heads turn, made people think what the f-? Why not sink millions of dollars - your entire net worth! - into something truly grandiose? Why not blow your whole bank account building a series of new, artificial show caves beneath the surface of the earth? Why not get addicted to excavation? When it was reported last summer that London's ultra-rich had begun building downward, into the earth's surface, we witnessed what was perhaps the beginning of the world's most interesting subterranean property boom. More »
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