Get our top stories

follow io9.com

Marvel Surrenders to Cheesy “Lost” Crossover Marketing

Wondering just how many references there are to ABC's Lost in recent Marvel comic books, as per ABC's mysterious advertising deal with the publisher? Fansite Find 815 has posted a gallery of all of the known ones to date, and the answer turns out to be "More than you expected." When does viral marketing become overly intrusive? Possibly at the point where the X-Men's alien spacecraft is now named after Desmond's shipwrecked boat. Marvel Comics and Lost Crossover Archive [Find 815.blogspot.com]

Contact grae:
Discussion Threads
Follow find815 on io9
We Come from the Future
More Stories…