Holy crap. Has it really been 25 years since Tim Burton's first Batman film came out and proved superhero movies could be serious? People forget this seemed impossible at the time, which is why WB made this fascinating behind-the-scenes promo video in 1988.

According to the special's director, Andrew Gillman, the video was made to reassure distributors and merchandisers the movie wasn't going to be a campy update of the 1966 Batman TV series. The entire video is fascinating, not just for taking a look at the making of the movie, but also revealing how people generally thought of comic book-based entertainment back in 1988 — and how much people had to be convinced the now seminal film wasn't going to be a disaster.

Batman89.com has an equally interesting interview with Gillman here.

[Via Cinetropolis]