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Viral online marketing is so pre-Cloverfield, you may be thinking to yourself, but don't tell that to Joe Tolerico. He's the guy in charge of all the online shenanigans supporting NBC's Heroes, which now goes by the name of Heroes: Evolution. Over at the Heroes Wiki, Tolerico explains what won't be spinning out of the show that made it okay to steal ideas from twenty-year-old comic books. More »
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