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With only three months between us and the start of a new season of Heroes, the hype machine is ratcheting up to try and remind us just why we should care about NBC's superhuman soap one more time. So far, its phasers are set on "shallow," and the message is this: "That new nemesis of Hiro's? She's cute and a geek." Ladies and gentlemen, meet Brea Grant. More »
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Viral online marketing is so pre-Cloverfield, you may be thinking to yourself, but don't tell that to Joe Tolerico. He's the guy in charge of all the online shenanigans supporting NBC's Heroes, which now goes by the name of Heroes: Evolution. Over at the Heroes Wiki, Tolerico explains what won't be spinning out of the show that made it okay to steal ideas from twenty-year-old comic books. More »
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