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You're walking down the street and suddenly a voice starts whispering seductively in your ear. "It's a surplus of style . . . Don't you want to chill in the Gap's surplus shorts?" Have you finally lost it and started hallucinating bad ad campaigns speaking inside your head? Nope, you're experiencing a technology that's already been deployed in New York City, where last December the A&E channel advertised its spooky show Paranormal State by broadcasting ads with a device that emits soundwaves you hear only when when those waves hit your body — which makes the sound seem to originate right next to you. Now other advertisers want to get in on the action and start beaming their slogans right into your head. More »
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