Jack White's New ULTRA LP Generates A Hologram When It Spins

Former White Stripes frontman Jack White is going all out on his upcoming album. The vinyl version of Lazaretto contains a number of unprecedented features, including two different intros for the same song and the appearance of a holographic angel while it spins.

White is calling the vinyl edition of his new album an ULTRA LP — a mish-mash of pre-existing vinyl gimmicks, like dual grooves, a side that plays from the outside in, and locked grooves. But it also has some unprecedented features, including an under-label groove and a hologram (developed by Tristan Duke of Infinity Light).

Here's the complete list of features on the ULTRA LP:

  • 180 gram vinyl
  • Two vinyl-only hidden tracks hidden beneath the center labels
  • One hidden track plays at 78 RPM and one plays at 45 RPM, making this a three-speed record
  • Side A plays from the inside out
  • Dual-groove technology: plays an electric or acoustic intro for "Just One Drink" depending on where needle is dropped; the grooves meet for the body of the song
  • Matte finish on Side B, giving the appearance of an unplayed 78 RPM record
  • Both sides end with locked grooves
  • Vinyl pressed in seldom-used flat-edged format
  • Dead wax area on Side A contains a hand-etched hologram by Tristan Duke of Infinity Light Science, the first of its kind on a vinyl record
  • Absolutely zero compression used during recording, mixing and mastering
  • Different running order from the CD/digital version
  • Utilizes some mixes different from those used on CD/digital versions

White's new album is set for release on June 10th.

[h/t Spin]