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My favorite new mind-bending idea is an extension for Firefox released today by brainy game designers Merci Grace and Justin Hall. It's called PMOG, for passively multiplayer online game, and it turns the entire web into a fantasy world where you can go on quests. Like all cool art, PMOG makes apparent something that you knew unconsciously for a long time. Browsing the web is just a game. Gathering knowledge is a game. Finding cool new pieces of information by reading is a game. PMOG just makes those games literal, by letting you earn points for web surfing — erm, questing. And io9 is part of that quest! More »
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