Many of you have probably heard of Story Collider, a traveling show (and weekly podcast) that features compelling stories about science. Each story is unique in its own way. Some are hilarious. Others are gut-wrenching. But they're all stories – and that quality, more than anything, is what makes them so consistently fascinating, revelatory and, well, important.

In this recently delivered TEDMED talk, Story Collider co-founder Ben Lillie and senior producer Erin Barker discuss the power of personal narrative in science communication. And they do so with (what else?) stories.

Learn more about Story Collider here. Seriously. It's fantastic.