@coughiecup: I'm working on getting the Digital Lead position at my store. Frankly, I'm the best salesperson and I help almost everyone set up their accounts... SO.
@KenJr: Um... no? You get special benefits by being in the store, yes, but you can still buy books and stuff from any WiFi network; nook OS 1.3 made it so you can get on hotspots that require some interaction on a splash page, too.
The lendability is something that was nerfed by the publishers before we could get the feature fully rolled out. The original idea was that you could lend a book to anyone, but only one time per person. Unfortunately, now it's only once, period, and it really, really sucks donkey balls.